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AI-driven commercial strategies are beginning to revolutionize the retail industry, boosting profits through improved predictions, smarter operations, and personalization that acquires, grows, and retains consumers. By instantly analyzing vast data sets, retailers are staying ahead of rivals and reacting in real time to market realities and consumer demands. The days of traditional pricing that ca

Simon-Kucher is a proud presenting sponsor of the POI 2026 Fall Hybrid Summit, taking place November 11-13, 2026, in Dallas, TexasHosted by the Promotion Optimization Institute (POI), this premier industry event brings together CPG professionals, retailers, and solution providers for three days of content and networking dedicated to sales, marketing, and merchandising strategies that drive growth

Simon-Kucher is proud to be a lead sponsor at the 2nd Annual LPGP Connect Operating Partners Summit West Coast Hosted by LPGP Connect, this forum brings together operating partners and senior leadership to explore how firms are strengthening performance and creating value across their portfolios. With over 150 attendees and a highly interactive agenda, we’re excited to connect and collaborate with

Simon-Kucher is pleased to support ITC Vegas 2026, widely recognized as the world’s leading gathering for insurance leaders, innovators, and technology pioneers, with 9,000+ attendees. As the industry continues to evolve, ITC Vegas 2026 will bring together senior decision-makers from across the insurance ecosystem for meaningful discussions and collaboration. We look forward to connecting with ind

Five key takeawaysBusiness growth follows distinct stages, each with its own priorities and challenges.  Accurately identifying your current growth stage is critical to aligning strategy, resources, and commercial capabilities.  Venture capital and funding stages shape growth trajectory, influencing both pace and strategic direction.  Customer acquisition and scaling strategies must evolve as your

About the eventAcross industries, competitive intensity is rising as new business models and unconventional players redefine value creation. Established businesses are increasingly contending with alternative “value players” that deliver competitive outcomes through cost-efficient and differentiated approaches. This shift is placing sustained pressure on margins for established players, hindering

Join Simon-Kucher for an intimate, invite-only evening with senior private equity executives and operators in New York City, focused on recent evolutions in value creation and how the best firms must build toward their desired exit multiple. In today’s market, “value creation” is being redefined. Holding periods are less predictable, buyers are more forensic, and the bar for a credible equity stor

AI is accelerating product innovation, but business models are lagging behind.Join a select group of C-level leaders for a private dinner discussion on how companies are redesigning pricing, packaging, and commercial strategy to capture value in AI-enabled offerings. Based on cross-industry insights from 100+ AI engagements, Simon-Kucher will introduce key inflection points we are observing includ

2025 NRDL turned out to be one of the most competitive to date, while the C-list emerging as an alternative pathway with distinct trade-offs. With the unveiling of new China guidelines for pharmacoeconomic evaluations and the pilot for comparator pre-communication, there will be more dynamic developments down the road.Join our upcoming webinar for China NRDL 2026 outlook.The webinar will cover:Lat

Klaar om je carrière naar een hoger niveau te tillen? Benieuwd hoe het is om als strategy consultant te werken? Tijdens de Simon-Kucher Strategy Business Course ervaar je in twee dagen hoe wij strategische vraagstukken oplossen, met klanten samenwerken en bedrijven helpen groeien. Je leert onze mensen kennen, werkt aan een uitdagende case en ontdekt of consultancy bij jou past.Tijdens deze 2-daags

A equipe da Simon-Kucher realizará um evento presencial em São Paulo, com o objetivo de discutir os principais desafios em Precificação e Revenue Management enfrentados pelas empresas e as soluções estratégicas adotadas para impulsionar um crescimento rentável e sustentável. Serão abordados temas centrais na agenda de Revenue Management: Peer Pricing: referência estratégica em ambientes competitiv

Cost pressure, persistent skills shortage and AI are redefining the rules of the game for services companies. Traditional pricing and contract models are increasingly exposed, while those that adapt are creating a clear competitive edge.To stay ahead, services companies need to strengthen their commercial muscle, revisit their approach to contracting and pricing, and develop a clear view on how AI

En 2026, la création de valeur dans les biens de consommation ne viendra plus du prix. Elle devra reposer sur des leviers additionnels :Une allocation plus efficiente des investissements (retail media, promotion, A&P, social media), guidée par une logique stricte de ROIDes organisations commerciales plus agiles – terrain comme centrales – capables de capter les nouveaux usages des shoppersDe nouve

Great deposit marketing doesn’t have to mean higher ratesMost banks reach for interest-based promotions when they need deposits. This approach works, but it’s expensive, hard to sustain, and tends to attract exactly the wrong kind of customer.Smarter marketing doesn’t just buy deposits. It builds relationships and drives both growth and retention without giving away margin.What successful deposit

2026 is shaping up to be a year of B2B optimism, but not of easy wins. After a turbulent stretch of inflation, cost pressure, and shifting customer behavior, companies are entering the year with clear growth ambitions. What’s the catch? Performance will be decided by execution capability which is the single biggest constraint between ambition and real results.In our Commercial Trends Study 2026, w

En 2026, la création de valeur dans les biens de consommation ne viendra plus du prix. Elle devra reposer sur des leviers additionnels.Nous serons ravis de vous retrouver le 27 mars de 12h à 12h45 lors d'un webinaire exclusif pour décrypter les transformations du marché et partager des exemples concrets abordés lors de notre dernière conférence dédiée aux Consumer Goods.En 45 minutes, nous discute