The digitally enabled operating model in medtech – from ambition to success

Medical technology companies have been trying to catch up with other sectors when adopting digitally enabled operating models. And with mixed success. The pandemic was a helpful catalyst to put digital engagement and e-commerce on the agenda, though the transition from “ambition” to “success” has yet to be realized.

Meet Arun, a cardiologist working in a hybrid environment, balancing his time between interventions in the hospital, consultations, and diagnostic interventions in his private practice. In his daily life, he manages his busy personal schedule through a mix of digital engagement and transactional platforms. He enrolls his children into after-school activities and conducts payments online, extends the warranty of housing supplies, and relies on automated payments for utility bills and subscriptions models for his automated home electronics. All family holidays are booked online, and he monitors his financials and investments…