How Valuable is Simon-Kucher Advice to Unicorns?

Published on January 19, 2023

We asked the “Unicorn Whisperer” Madhavan Ramanujam about his project experience with some of the most important brands in business today.

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Novel Music Royalty-mechanics Through NFTs

January 19, 2023
Kings of Leon released their new album as a NFT and generated over $2m in a week. Next to the music, the NFTs came with live show perks or exclusive audiovisual art boosting fan communities and interaction.In the last decades the music industry was traditionally dominated by few major global record labels. These companies were typically the driving force behind bringing most successful music artis

The Five Pillars of Commercial Agility

January 19, 2023
Commercial agility is the key to surviving this resurgent crisis and it’s based on five pillars. It’s the ability to make resilient design, sales, cost management, and pricing decisions with unprecedented speed and flexibility – over and over again – until some form of equilibrium returns to your market. To learn more download the paper written by our Co-CEOs Mark Billige and Andreas von der Gathe