Amid Supply Chain Disruptions and Demand Shifts, Brands Rethink Pricing Strategies

Published on January 19, 2023

Optimizing sales and promotions via tech will be a key goal for businesses going forward to price right and maximize margins.

Continue reading on website
Other news

NFTs im Luxus-Segment: Designermarken dürfen beim Trend um digitale Produkte nicht den Anschluss verlieren

January 19, 2023
Videospiele und Designermode – passt das zusammen? Der Trend zu Fashion-NFTs zeigt: ja. Was aber macht „unersetzbare digitale Objekte“ für Luxusmarken attraktiv? Und warum gehen die Use-Cases längst über Gaming hinaus? Nina Scharwenka, Conrad Heider und Jakob Schatz, Pricing-Experten im Bereich Luxusgüter bzw. Digital der globalen Strategieberatung Simon-Kucher…

Sustainability Has Priority: Customers Accept Higher Prices

January 19, 2023
More than 80 percent of consumers are willing to pay more for sustainable packaging. However, most consumers also want to be better informed. This was the result of a representative online survey.