Confessions of the Pricing Man – How Price Affects Everything

Published on January 19, 2023

In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished…

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Celebrating CMO Mark’s First Year at Simon-Kucher

January 19, 2023
Mark Cullen became Simon-Kucher’s Chief Marketing Officer in 2021. Since then, we’ve realized a new team structure in marketing, creating new positions and opportunities. Behind the scenes, he’s also working hard with a brilliant team on refreshing our messaging and visual identity (watch this space!). We reached out to Mark to find out his passions, his goals, and what drives him in…

Customer Loyalty Programmes and Clubs – Second Edition

January 19, 2023
For any company, large or small, the most effective protection against competition is long-term customer loyalty. And, as Stephan Butscher's step-by-step guide explains, the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits. Following the success of the first edition, this book will take you through all the necessa