Признания мастера ценообразования. Как цена влияет на прибыль, выручку, долю рынка, объем продаж и выживание компании

Price Management in Financial Services shows how to incorporate the modern techniques of value-based pricing into both product design and pricing strategy. The authors provide an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non-linear pricing. The final chapters are devoted to discussin