Digitalization in the Travel Industry

Published on January 19, 2023

Personalized experiences: The vacations of tomorrow

Digitalization is no new trend for the travel industry. The traditional high-street travel agency has more or less been replaced by online agents, websites, search engines, apps, and aggregators. Paper-free travel is the norm – booking a flight, checking in, and even boarding an aircraft are all possible without talking to a single person or printing a single ticket. However, the travel industry is far from being done and dusted with digitalization: As early advocates of the digital revolution, hoteliers, airlines, and travel agents etc. are already set up to move to the next level – personalization. The digital infrastructure and Big Data expertise they have developed are crucial elements, but there is still much to be done when it comes to improving customer engagement and relationships. Read on to find out how travel companies can achieve the Holy Grail of personalization.

Simon-Kucher…

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