Digital Pricing: Determine the Right Pricing for New Business Models

Published on January 19, 2023

How can companies set the right price for their new products or services? Our expert in marketing, pricing, and sales, Pieter Fourie, shares his insights on business model innovation and the new ways to monetize value delivered to the customer.

Digitalization is leading to new business models and therefore new revenue and value-enhancing opportunities. The successful companies of the future are those that define the right pricing models to effectively extract willingness to pay in the long term. In the 2017 Simon-Kucher Global Pricing and Sales Study (2017 GPSS) it was found that only 18% of all companies are “digital heroes”. These companies are able to avoid price wars and on average realize a 37% higher EBITDA than other companies.

That being said, the study also found that in general…

Continue reading on website
Other news

Die 5 Mythen der Digitalisierung

January 19, 2023
Das Thema Digitalisierung ist in aller Munde. Jeder spricht darüber, aber vielen ist noch nicht ganz klar, was sich genau dahinter verbirgt. Digitale Technologien haben Einfluss auf nahezu jeden Bereich in unserer Gesellschaft und verändern unsere Business-Gewohnheiten. Es ist daher kaum verwunderlich, dass viele Unternehmenslenker unsicher sind, wie die nächsten Schritte aussehen sollten. Mit…

Pharmaceutical Industry: Organization of the Pricing and Market Access Function

January 19, 2023
Success factors for organizational set-up, operational effectiveness, and talent management, including specifics for German affiliates. As the pharmaceutical industry faces price pressure and a challenging payer environment, realizing the full value of a drug becomes an ever more challenging endeavour. In order to succeed in this environment, pharmaceutical executives and managers are looking to s