Monetizing Digital Therapeutics

Published on January 19, 2023

Unique ways that healthcare manufacturers are monetizing digital therapeutics

Digital therapeutics have arrived on the healthcare scene, and are being integrated into clinical practice across a wide range of diseases, from substance use disorder to chronic disease management. Companies in the digital therapeutics space have confronted a key commercial question: What is the best way to monetize digital therapeutics?

What are digital therapeutics?

Digital therapeutics are a new class of healthcare products that use digital technology to treat medical conditions. They are often confused with “digital health solutions,” but not all digital health solutions are digital therapeutics (Figure 1). We view digital therapeutics as a subset of digital health solutions, distinguished by their focus on driving clinical outcomes for patients. This focus on clinical outcomes also distinguishes digital therapeutics from popular consumer health-oriented…

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