Preiserhöhung bei Konsumgütern – so gelingt’s

Published on January 19, 2023

Wie in jeder Branche sind Preiserhöhungen auch in der Konsumgüterindustrie eine heikle Angelegenheit. Häufig stellt sich der Handel quer und jegliche Preisanpassungsmaßnahmen verlaufen im Sand. Die Konsequenz: Unternehmen schieben das Thema auf die lange Bank. Doch die Angst vor Preiserhöhungen ist bei der richtigen Strategie unbegründet; wir geben fünf Tipps zur erfolgreichen…

Continue reading on website
Other news

What It Really Means to Innovate Like a Startup

January 19, 2023
Large companies can emulate the best innovation practices of startups through organizational, process, and cultural adaptations, and these go beyond size and agility.Innovation is becoming increasingly important to company profits as the main engine of economic growth in the 21st century. Many of the major disruptive developments are coming from the world’s leading startups and smaller, nimbler co

Selling CHC Devices Online: Become an Ecommerce Champion

January 19, 2023
In today’s digital world, everything is available online. But does this mean CHC devices should be too? While our first article in this three-part series covered the opportunities and risks of selling CHC devices online, part 2 highlights the steps companies need to take to compete with online retailers and become a CHC forerunner in ecommerce.As ecommerce is now becoming a realistic sales channel