Selling CHC Devices Online: A Success Story

Published on January 19, 2023

Is the online channel the future for the CHC industry? In part 1 of this ecommerce series, we discussed the opportunities and risks of selling medical devices online, while part 2 covered three key paths to becoming an ecommerce champion. Finally, in part 3 we look at a company that’s already leading the way: Abbott

With ecommerce set to become the future of consumer healthcare, companies will face new risks, as well as numerous opportunities. However, there’s already a lot to be learned from CHC companies with a successful online business. In this article, we explore the case of digital pioneer, Abbott, and one of their hottest products, the Freestyle Libre.

Let’s briefly recap on what it takes to compete with the best:

  • Generate awareness: Make sure consumers find and buy from you, for example by optimizing product names and descriptions for…

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