Selling CHC Devices Online: the Opportunities and Risks

Published on January 19, 2023

Will future consumers be shopping online for their medical devices in the same way they already buy clothes or music? In this three-part series, Christian Rebholz, Carlos Olabarri, and Alexandre Habib explain how ecommerce is becoming inevitable for consumer healthcare and outline the opportunities and risks.

In today’s digital world, everything is available via the internet. From movies and music, to theater tickets, vehicles and groceries, even the most unexpected products and services can be found online. Now ecommerce has also become a viable sales channel for medical device companies as well. Consumers and patients are becoming ever more engaged with the online shopping experience, and previously resistant companies are starting to explore ecommerce solutions and digital platforms to enhance their sales process.

The online channel will be inevitable, with future business driven by ecommerce…

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