The Automotive Industry’s Road to Dynamic Pricing

Published on January 19, 2023

The road to successful dynamic pricing can be a bumpy one. Automotive expert Patrick Valentin explains when it makes sense to pursue dynamic pricing strategies, and how auto manufacturers can make them work.

OEMs are moving toward direct (online) sales, spare parts are increasingly being sold online, and new business models are popping up on a daily basis. It’s safe to say that the automotive industry has embraced digitalization and the associated developments, paving the way for new technological trends such as big data analytics, Machine Learning, and dynamic pricing.

Dynamic pricing is nothing new, and airlines and other travel providers have been using these models as early as the 70’s. Thanks to new technological developments, however, it has never been more viable, and the last decade has seen a wide range of industries experimenting with dynamic product…

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