Has Apple Reached its Price Limit, or is There Still Room to Grow?

Published on January 19, 2023

Apple has an impressive history of breaking price barriers, but consumers were surprised to see a price cut at this year’s iPhone launch. Based on findings of a recent Simon-Kucher study, technology experts Nick Zarb and Nathan Weinrauch discuss what this means for Apple’s future revenue growth.

When the iPhone X was launched in 2017, it was dubbed the most expensive iPhone ever. At a starting price of $999, speculation began as to whether consumers would pay this extravagant amount for “just a cellphone!” But the iPhone X turned out to be Apple’s top selling device at the time, and average selling prices (ASPs) rose by over $100 ($796 in Q1 2018 vs. $694 in Q1 2017). Even Apple themselves originally underestimated the phone’s success, with consumers sitting on waiting lists for several months after launch. Having successfully broken the $1,000…

Continue reading on website
Other news

Drive Your Growth – Monetize Your Innovations

January 19, 2023
Nothing ventured, nothing gained: Companies need to innovate not just to stay ahead, but to even survive competition. Despite this however, the failure rate for innovations is shockingly high: Nearly three out of four new products or services miss their revenue and profit goals. How can you make sure your innovations succeed?At Simon-Kucher, monetizing innovation is one of the main pillars we plac

Promotion Effectiveness: How to Fix the 30 Percent of Value-Destroying Promotions

January 19, 2023
In the first two parts of their series on promotional effectiveness, Gawel Adamek and Lluis Bardet-Alvarez discussed promotion ROI and drivers of effective promotions. In part 3, they’ll take a closer look at value-destroying promotions – and more specifically, at strategies to identify and fix them.In markets experiencing an economic recession and decreasing disposable income, companies often tur