Sustainable Fashion: Good for the Environment, Good for Business

Published on January 19, 2023

“Going green” in fashion has been more of a niche trend in the past but has increasingly become mainstream in recent history. Our recent study found that sustainable apparel can reward manufacturers from a pricing perspective. The resulting boost in profits is a win-win situation – good for the environment and good for business. 

Fast fashion brands have fallen under the spotlight for failing on their environmental impact. Demand for sustainable clothing continues to trend upward thanks to an increasing focus on climate change.

There has been an increase in environmentally conscious and mission-driven startups taking off. Allbirds (better things in a better way) and Rothy’s (the sustainable shoe brand) are two examples in the footwear space that are centering their value proposition on being environmentally conscious and on the durability of…

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