3 Steps to Increase Electric Vehicle Sales With Customization

Customers purchasing a combustion-engine car are spoiled for choice in today’s market, having their pick of numerous engine-trim combinations per model. However, this doesn’t apply to electric vehicles (EV). If manufacturers want to increase electric vehicle sales, they need to rethink their trim level approach and adapt to customers’ needs. To achieve this, we have identified three simple steps.

The variety of cars with combustion engines in today’s automotive market is overwhelming. Customers can purchase any car model from the brand of their choice and select from a broad range of different specifications. These specifications differ in terms of two main attributes: engine and equipment (trim level). For example, in Germany, a standard VW Golf comes in more than 60 engine-trim combinations. This highly differentiated offering allows companies to target different customer preferences.

This wasn’t the case a few decades ago. Back then,…