Ecommerce Post-COVID-19: Critical Success Factors for Retailers in MENA

Published on January 19, 2023

*The insights and recommendations shared in this article are based on the circumstances of April 23rd, 2020

Over four months since the initial outbreak of COVID-19, it is now an established and accepted view that ecommerce is the way to go during intensive restrictions on public movement. Online food retailers in particular have found a way to thrive amidst an otherwise bleak economic outlook. The real question is, what changes to the retail environment are here to stay? Based on the results of our recent survey, we discuss the new face of online grocery shopping in a multi-part article series. In part 1, we share the critical success factors for retailers.

It is unlikely that shoppers who initially engaged in “panic buying” of essential items will fully return to physical store visits in the long term. Exploration of online options during the weeks, or months, of home isolation will ingrain the preference toward convenience. Our recent survey of…

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