COVID-19: 7 Steps to Reshape Disrupted Customer Engagement Models in Life Sciences

Published on January 19, 2023

*The insights and recommendations shared in this article are based on the circumstances as of May 20, 2020

COVID-19 is a wake-up call for the life science industry and its policy makers. Social distancing measures have canceled face-to-face customer engagement, and digital alternatives are not yet up to par. But how can they get there? Even though customer engagement models are multi-dimensional with a variety of different levers, in this article, we will zoom in on the accelerated digitalization of product and service offering as well as on sales and marketing channels.

As we all know, COVID-19 has shaken the business world, and the life sciences industry especially. Social distancing measures rule out traditional face-to-face engagement models and interaction between patients, physicians, payers, and manufacturers. In the past, digital alternatives have been slowly driven by C-levels and hampered by policy makers. Now, within days, COVID-19 has…

Continue reading on website
Other news

Coronavirus: 6 Measures for Construction Companies on Dealing with the Ongoing Crisis

January 19, 2023
*The insights and recommendations shared in this article are based on the circumstances of March 23rd 2020The spread of COVID-19 continues on a global level. Even though above all we are concerned about the well-being and health of everybody, we also notice the worrying downward development in many industries. Construction companies are not exempt; so what can they do to soften the impact of the c

Digital Promotions: Advantages of Promotion Database Management

January 19, 2023
In part 4 of their series, Gawel Adamek and Lluis Bardet-Alvarez discuss the digitalization of promotions and take a closer look at the importance of developing a digital environment for promotions management.In our last article, we discussed the phenomenon of value-destroying promotions: Based on our experience in optimizing promotions in the FMCG industry, typically 30 to 40 percent of promotion