Agile Pricing: How to Deliver Effective Pricing Outcomes

Published on January 19, 2023

There are many reasons to add agility to your business through price – from applying systematic differentiation to access wider market segments and willingness to pay, to using dynamic pricing for alignment with market and cost fluctuations. In part five of our resurgent crisis series, we look at pricing agility through both a B2B and B2C lens, sharing multiple industry examples and practical tips for quickly and effectively implementing pricing.

Systematic price differentiation or one-size-fits-all?

With profits now key to survival, the crisis has given many companies the well-needed motivation to revise their pricing strategies. But even in stable market conditions, differentiation has proven to be an effective tool for monetizing value. It can be…

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