Transitioning to Carbon Labeling – How Organizations Can Succeed

Consumer awareness of the sustainability of their diet has grown rapidly in recent years. About two thirds of consumers indicate they are willing to change their eating habits for environmental reasons. Anticipating this trend and adopting credible emission labeling will result in a solid competitive advantage for food and beverage manufacturers.

As of 2020, 57 percent of European consumers want sustainability information to be compulsory on food labels. In several other industries, like automotive or utilities, carbon footprint awareness has led to significant market shifts. The food industry and our diet, being one of the most polluting parts of our lifestyle, are expected to be significantly impacted by this development. Front running consumer goods companies, like Oatly, are already actively indicating emissions on their labels…