Six Pillars for Carmakers from Emerging Markets to Succeed in Europe

Carmakers from emerging markets, notably from China, have their eyes set on the European market to ignite their next stage of growth. Interestingly, many are not established carmakers but rather EV start-ups. What are their chances of success in Europe? We kick off this new series by discussing how aspiring newcomers can set off strongly on their odyssey to Europe. While we deal with the automotive market in this series, the general thoughts are equally applicable to other industries.

Already over a decade ago, The Economist featured an article on the challengers, addressing the rise of multinationals from emerging markets. Dramatic progress has been made since and companies from emerging economies have started to play an active role on the global stage. Their voice is growing louder every day, challenging the global dominance of established…