Tourists eager to hit the road again: Travel industry needs to be prepared

Published on January 19, 2023

One of the things people miss most about life before the COVID-19 crisis is, without question, traveling. The travel industry has been hit hard by the effects of the pandemic and people continue to be unsure about their future travel plans. No one knows when travel regulations around the world will be lifted and when it will be safe again to travel globally. Nevertheless, our latest study results indicate that people can’t wait to travel and there is considerable pent-up “travel revenge” demand ready to come in 2021. Now it’s up to the travel industry to get prepared.

At the beginning of 2020, the COVID-19 crisis plunged the world into chaos. Now, nearly one year later, we are still living with the impacts of the pandemic on our daily lives. The travel industry has been among the hardest hit with hotels being shut down and air travel dropping dramatically. According to the World Tourism Organization (UNWTO) …

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