Digital Healthcare: How Life Sciences Companies can Leverage the “New Normal” in Digital Engagement

Published on January 19, 2023

The COVID-19 crisis has accelerated the digital transformation in many industries – healthcare and Life Sciences being no exception. How does this impact companies, should they already prepare now for a permanent post COVID-19 “new normal”, and what are the main technologies and capabilities to keep in view? We asked the digital health experts Christian Scheuer, Jan Bordon, and Raf Onclin:

Christian, Jan, Raf: Please tell us, which are the key trends in digital health right now?

Christian: In my opinion, there are three main trends right now: First, we have to be dealing with the current situation – due to the COVID-19 crisis, companies are focused on leveraging digitalization to establish resilience in their operations both promotionally and in supplying their markets. Secondly, because of the pandemic, many companies have learned with their customers that a digitally enabled remote engagement experience is also a good experience…

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