Does Your Company Have Commercially Creative DNA? Time to Shift the Digital Mindset

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Mass digital migration is leaving permanent changes in its wake. We interview Conrad Heider, Global Head of our Digital practice, to discuss how companies can respond. He tells us how some businesses have used digital to become superstars during this crisis and shares advice for shifting the digital mindset toward revenue and value creation. Read the interview here!

Conrad, many businesses have celebrated the efficiency of “remote” and have learned a great deal during 2020 about the cost benefits of digitalization. But mass digital migration has also created many top-line opportunities. Can you tell us about some of the digital trends that are creating room for companies to grow right now?

Ecommerce, ecommerce, ecommerce. That is the trend right now.

Let’s be clear: Ecommerce is not something new. However, what the pandemic has shown us is that it is going to be the most…