Is it Possible to Harmonize Global Prices in an Increasingly Transparent World?

Published on January 19, 2023

In the digital era, it is much easier for consumers to compare prices across different brands and products from all over the world. With more people shopping online than ever before, how can brands legitimize different price points, harmonize global teams, and manage external challenges?

Online shopping in the US hit record highs in 2020 as a result of digital transformation accelerated by the pandemic. Ecommerce increased by an extraordinary 44% year over year, hitting the highest ever retail sales, with consumers spending over 860 billion US dollars.

Increasing globalization combined with digitalization have put the consumer in the driver’s seat, causing competition to vie for the same share of wallet. As a result, there has been a rise in unintended consequences such as: cross-border trade, and surge in grey markets;…

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