Why Consumers are Leaving your Website, and What to do About it

Apparel and footwear companies still have a long way to go to improve conversions. With more customers shopping online than ever before, websites can make or break brands. Experts Shikha Jain and Ashley Zacca outline what pain points drive customers away, and what strategies businesses can adopt to drive sales and maintain loyalty.

At a time when consumer spend has shifted dramatically towards eCommerce as a result of the pandemic, it seems like a no-brainer for apparel and footwear brands to continue doubling down on their website – the primary channel for their direct-to-consumer (DTC) strategy. Not only does DTC boost financial metrics like revenue and profit, but it also allows brands to fully own the consumer experience; building brand trust, and loyalty. Nike, one of the gold standards for consumer experience, announced a rapid acceleration of…