Commercial Creativity: Are Tech Firms Really Thriving in the Demand Revolution?

Published on January 19, 2023

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Tech companies may seem to be the winners in the pandemic, but are they truly embracing demand with a commercial revolution of their own? We interviewed Nick Zarb, Eddie Hartman, and Deepak Sharma to find out how commercially creative software, internet, and media companies really are…

Despite a global pandemic, the decade seemed to start off strong for the tech industry. The Financial Times recently described 2020 as tech’s leap year. We saw how Netflix reached a record number of subscribers. Peloton’s revenues were up by 139 percent. And Zoom found itself on the Oxford dictionary’s “Words of the Year” list. Would it be safe to say that software, internet, and media companies have truly thrived in the demand revolution?

Nick: There is no denying that digital media demand and consumption exploded during the pandemic. But all has not been plain sailing, with many…

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