Four Building Blocks for Winning eCommerce Through Revenue Growth

Today, building an online presence is a must-have for any brand. Yet, while the internet allows businesses to reach more consumers, it also brings out a different channel mindset from traditional brick-and-mortar. Industry expert Vincent Duong explains how brands can build an eCommerce strategy that can help drive both consideration and conversion.

In 2020, eCommerce saw a record-breaking number of people shopping online, increasing sales by 44 percent year over year. Consumers, stuck at home in quarantine, proved that anything can be bought from the internet. Shoppers have subscribed to and purchased products from all sorts of sectors – from fashion, consumer health, food and beverages, to lifestyle and durables.

Meanwhile, brands quickly rushed to improve their online visibility to stay relevant. Even traditional brick-and-mortar retailers – like Best Buy…