Chinese OEMs: A New Level of Electric Vehicle Marketing and Sales Strategies

As a record-number of people shop online, even the automotive market finds itself in need to adapt. Although a futuristic product offering entices consumers, no business can function well without a plan. In part 4 of this series, we reveal which electric vehicle marketing and sales strategies Chinese automakers employ to keep them best in class.  

Automakers around the world are dealing with a drastically changing consumer base, with a radically different set of expectations. As such, one in five consumers are currently unhappy with their latest car buying experience. 

Younger generations, specifically, have developed a new norm in purchasing habits. Products bought from Amazon, for instance, are delivered within hours, and prices are transparent with no hidden fees. Add the…