COVID-19 Changed Shopping Behaviors: How Consumer Goods Manufacturers can Capitalize on it

Published on January 19, 2023

During the course of the COVID-19 pandemic, and due to its surrounding circumstances, consumer behavior has drastically changed. And many of these behavioral changes are expected to last well into the future. We asked five colleagues from our global Consumer & Retail practice how the specific impacts look like on an international level and how consumer goods companies can prepare for them.

How did you find out how consumer behavior changed since the beginning of 2020?

Dr. Benjamin Pfister: We actually conducted the very comprehensive and representative Global Touchpoint Study 2021 study in June. Within, we asked more than 15,000 participants from 15 counties about their purchasing behavior and their likes and dislikes when buying before, during, and after the COVID-19 pandemic. Of course, we were already familiar with many of the ongoing developments, but our goal was to gather more insights into shoppers’ behaviors on an…

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