Competition-Based Pricing: Should Competitors Guide Your Prices?

How does competition-based pricing work? And when does it make sense to use it? Read about the pros and cons of competitive pricing here!

If there is one thing that Simon-Kucher is renowned for, it’s pricing. Specifically, strategically using pricing to drive profits and help companies grow.

If you have had the opportunity to work with our experts over the last 35 years, then you will probably be very familiar with the term value pricing. Identifying, creating, and monetizing value is usually top of the agenda in our projects as companies recognize the importance of moving away from the cost-plus approach. We also train teams to sell on value, not price, so that if a customer comes along and argues that the “competitor does it cheaper” the sales rep is equipped with the right value argumentation and…