2021 Global Sustainability Study: What Role do Consumers Play in a Sustainable Future?

The importance of sustainability for consumers and companies has only been growing. The challenge? There is both long term potential if companies transform and risks if sustainability topics are left unaddressed. In our global, cross-industry study, we explore consumers’ attitudes toward sustainability – and their willingness to pay for it!

“Sustainability is in demand” – as consumers embrace sustainability and demonstrate this in their purchase behavior, companies must transform and innovate their businesses in order to stay relevant. This requires an understanding of what drives consumer decision-making and their willingness to pay. And as the speed of change continues to accelerate, companies should act sooner rather than later.

To support companies along this journey, in July 2021 we conducted our Global Sustainability Study, surveying more than 10,000 consumers across 17 countries (Australia, Austria, Brazil, China, Denmark, France, Germany,…