What’s Ahead for 2022: The Three Mega-Trends to Watch

Published on January 19, 2023

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2021 was a year of exploration as companies tried to deal with the ongoing COVID crisis. This year there are three mega-trends to watch – inflation, digital optimization, and sustainability. Our CEOs Andreas von der Gathen and Mark Billige approached three of our top experts to find out how businesses can navigate these trends in 2022. 

Last year, when discussing trends in 2021, we focused on commercial agility and the resilience businesses can harness to adapt to drastically new conditions. Indeed 2021 was a year of exploration, with both businesses and consumers openly seeking new ideas and practices.

The consequent failures and successes have confirmed the competitive…

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