From Early Adopters to Traditionalists: New Automotive Study Reveals Widely Divergent Consumer Views Regarding Innovative Mobility Concepts

Published on January 19, 2023

Online car purchases, car data sharing, electric vehicles, autonomous driving: There are several transformational trends going on in the automotive industry. So how do consumers feel about them? In our new global study, we asked them:

As new mobility concepts become more common, the way we move through the world is changing more and more. How accepting are consumers of these changes? What do they think about ongoing and emerging trends in the automotive sector? To find out, we conducted the Simon-Kucher Automotive Consumer Survey. Over 10,000 car customers from across 15 countries were quizzed about their product and purchase preferences as well as their attitudes towards new mobility concepts. So, what are the key insights?

Established customer segments with predictable views

Study respondents could be easily divided into three broad groups: early adopters, mainstream progressists, and…

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