Introduction to B2B Dynamic Pricing

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Having helped multiple B2B clients implement dynamic and digital pricing to achieve 4-6 percent margin improvement, we have launched a new series discussing the growth potential, challenges, and pitfalls of B2B dynamic pricing. In our first article, expert Kiran Pudi outlines why, how, and when B2B dynamic pricing should be developed and employed for commercial excellence

In the digital age, advanced analytics and machine learning (ML) models have become essential tools in business, without which companies struggle to compete. These engines have become cornerstones in driving commercial excellence, which essentially consist of three elements:

• Go to market – can be elevated through ML-powered customer segmentation and churn management. ML-based analysis can identify clusters and segments, as well as drivers of churn, revenue, and margin growth. ML-based models can also reveal new…