Countering the Cost Crisis with Pricing Excellence

Published on January 19, 2023

Inflation in the Netherlands has risen to 11.9 percent, presenting Dutch companies with similar uphill battles that many businesses are facing around the world. Yet there is hope. Experts Jos Eeland, Onno Oldeman, and Reinout Mensing outline how making changes to pricing strategies can unlock sustainable future growth even through a crisis.

On April 1st Statistics Netherlands (CBS) announced that inflation had risen to 11.9 percent in March. This is the highest number since the peak of the oil crisis in 1975.

Early reports depicted the current wave of inflation as temporary, and some companies may even have claimed victory as forward buying customers inflated sales numbers. Yet, financial markets are now preparing for long-term impact. Input-cost inflation poses a risk of eroding margins…

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