Monetizing Digital Offerings in Construction and Building Technology: Five-Step Framework

Published on January 19, 2023

Digitalization is increasingly driving business in the building industry. Digital products such as smart home solutions, remote surveillance, and management support for construction sites are transforming mere ideas into usable offerings. Launching and monetizing digital offers successfully, however, are challenges for companies working in a more traditional path. Our five-step framework will help you optimize your pricing and packaging approaches.

While a good start, having innovative ideas alone will not guarantee suppliers’ commercial success with their digital offers. Despite many innovative ideas, suppliers must overcome traditional commercial principles in order to succeed with their digital offers. Value in use, customer segmentation, and price models are different in the digital world.

The construction industry can learn a lot from how products are packaged in software…

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