The 8 Dos and Don’ts of Dynamic Pricing

Published on January 19, 2023

Dynamic pricing is one of the most exciting topics in the pricing world right now. With digitalization providing many great business opportunities, companies are becoming more responsive with their pricing. But despite its technological underpinnings, dynamic pricing requires strong human oversight directed by a clear strategy.

Dynamic pricing is certainly not new. It was pioneered by airlines in the ‘70s and is now widely used by hotels, airlines, car rentals, and tour operators. Today, there are more and more non-travel players moving toward dynamic pricing. For example, entertainment providers, online retailers, and businesses within the automotive industry are implementing this model

And it is not only being used in online environments. Traditional brick-and-mortar companies are also changing how they monetize, finding new ways to tap into customers’ willingness…

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