How Private Hospitals can Optimize their Self-Pay Healthcare Offering

More people are turning to private healthcare and deciding to pay for themselves (out of choice or necessity). Yet, many private hospitals are failing to seize these self-pay opportunities. In our four-part series we outline how private hospitals can optimize self-pay services for their patients through a better offering, as well as effective pricing, quoting, and change management strategies.

The number of patients seeking private healthcare has grown exponentially in recent years. This is due to several factors. For instance, waiting lists for public treatments have hit new highs. This is partly due to backlogs caused by COVID.

Moreover, there are now more patients who are becoming actively involved in healthcare decision-making and are able and willing to pay for their own private healthcare without medical insurance (self-pay).

At the same time, healthcare in many markets is becoming more privatized. The…