Evolving Distribution Channels: Unlocking E-commerce Excellence for CHC

Published on January 19, 2023

The e-commerce channel in the consumer healthcare (CHC) sector has grown massively in the last few years and continues to become more and more important. However, change is in the works. With a diverse landscape and new players entering the market, it’s not clear which direction the channel landscape will take and what channels it will be composed of. Therefore, CHC players need to carefully determine what needs to be considered when setting up an online strategy to win in the e-commerce space.

The evolving e-commerce landscape

The e-commerce channel has been experiencing huge growth rates for years, which have also been fueled by the COVID-19 pandemic. Despite lower growth rates in 2021, they were still in double digits.

The trend toward online shopping is now also firmly established in the CHC sector…

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