Smarter mit BE Digital: Verhaltensökonomisch optimierte Tools als Booster von Data Analytics

After an extended period of zero or sub-zero interest rates, central banks heralded the end of an era by starting to increase rates earlier this year. Deposits have been a loss-making or, at best, marginally profitable business for banks during this period despite zero percent or negative interest rate offers. This hasn’t only presented the market with economic problems but has also been a challen