Global streaming trends 2022: New monetization models meet purchase criteria

New monetization models are a chance for streaming providers to successfully deal with increasing customer price sensitivity and market saturation. What should these new pricing models look like? In part 2 of our blog series, our experts dive deeper into the findings of our 2022 Streaming Study and outline ways for streaming providers to meet customers’ purchase criteria.

Netflix, Prime Video, Disney+, AppleTV – in recent years, the variety of streaming providers has almost become overwhelming, causing increasing competition for viewers’ attention and their wallets.

Which criteria drive consumer choice when subscribing to a streaming service? To what extent do users tolerate price increases? And what does this mean for providers’ options to monetize their services? In part 2 of our blog series, we highlight consumers’ most important purchasing criteria and outline what different willingness to pay (WTP) means for streaming providers’ monetization…