Energy Study 2022: Customers increasingly willing to switch gas and electricity providers

For our global energy consumer study, we surveyed more than 5,000 consumers in six European countries. The study examines how consumers perceive recent price changes in the energy market, how they react to them, and how willing they are to switch providers.

When it comes to European citizens’ opinions on current developments in energy costs, the national differences are clear to see.

However, there is some agreement in the overall perception of the price changes: around 62 percent of those surveyed consider prices to be expensive or even very expensive. This is despite the fact that real price increases haven’t reached many consumers yet due to long-term contracts. This means that providers should already expect strong negative reactions from customers when the real-terms price increases eventually reach end consumers: For 35 percent of respondents, the price is the number-one reason for switching, and for even more customers (37 percent), the price…