2022 Big Promo Days Study: Promotions Are Good, Innovation Is Better
Published on January 2, 2023
Black Friday, Cyber Monday, or Winter Sales – big promotional days have historically played a significant role in shaping consumer purchasing behavior. But do promotions still deliver the expected rewards for retailers and manufacturers that seek to boost their sales? Experts Martin Crépy and Dr. Tobias Maria Günter outline the results of our 2022 Big Promo Days Study and explain how to guarantee promotional excellence.
When it comes to promotions and promotional events, we have observed various trends in recent years:
- An increase in promotion intensity and frequency during COVID years
- Drastic reductions in number of promotions due to stock shortages and costs increases
- A proliferation of offers outside typical promotional events in order to sell off stocks in a disruptive environment across production chains
- Increasingly more personalized offer in response to new regulatory constraints…
