The Power of a Positive Experience

Published on January 2, 2023

Digital technologies claim to make selling things easier than ever. But what if you offer a product or service that nobody is really excited about? Partners and pricing experts Dr. Men-Andri Benz and Maximilian Biesenbach look at the different triggers encouraging us to buy and share a simple way to understand customer needs. 

Why do we do the things we do, or buy the things we buy? There are a wide range of complicated answers, but most of our activities in fact have a very simple explanation: we want to feel good. People are in constant pursuit of more and are always looking to gain value. We seek out positive experiences, and avoid negative ones.

That’s why companies today are investing a lot of time, effort, and resources into improving the customer experience. For business to succeed, it’s crucial to keep existing customers happy and to attract new ones. In this digital age…

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