Chicago sales & commercial effectiveness roundtable: Optimizing investment for profitable growth
We are halfway through 2026 and face continued market uncertainty, additional geopolitical pressures, and shifting customer demand. At the same time, artificial intelligence is rapidly reshaping how companies operate — creating both significant growth opportunities and new competitive risks. Organizations are placing greater emphasis on value realization and pricing discipline as they navigate this evolving landscape. Some companies from Simon-Kucher's Future of Sales survey that lagged in prior years have repositioned through targeted investments and are beginning to see improved performance, while others are still evaluating how best to adapt.
These dynamics have shaped the agenda for this year’s roundtable, reflecting the topics that sales and business leaders are most focused on addressing. Simon-Kucher is proud to expand this annual forum focused on building world-class Sales & Revenue Operations capabilities to Chicago. Our goal is to address today’s…
