Private label vs. brand: Who wins the shopper?

Private label has reached a tipping point. What started as a trade-down response to inflation has evolved into a lasting shift in consumer behavior. Our 2026 Global Shopper Study shows that branded products are no longer the default. They are being questioned, compared, and often rejected. For brands, this is more than competition. It’s a moment of truth.

In our exclusive webinar, we uncover how shoppers across 14 countries, age groups, and income levels are redefining their choices and what this means for your business. 

We will cover:

• Why shoppers choose brands versus private labels 
• Key differences across markets such as Germany, France, the US, UK, Spain, and Brazil 
• How brands can defend their market share 
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