How professional services can successfully manage the AI-price model transformation

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In the first article of this series, we argued that GenAI in professional services is more Roman Empire decline than dinosaur extinction: slower and messier than the initial hype suggested, but no less consequential. In the second, we argued that the commercial answer is to move from tennis to golf – from one dominant price model, time-based billing, to a toolkit of price models matched to different service archetypes. The obvious next question is execution. How does a partner-led professional services firm actually build that toolkit and make the AI pricing transformation stick?…