Data & Information: Monetizing and licensing AI while preserving value

Published on February 4, 2026

AI is reshaping how Data and Information is packaged, embedded, and monetised. For Data & Information businesses, the challenge is no longer whether to “do AI,” but how to structure AI features and licensing rights without permanently transferring value. In this piece, we outline how to monetize AI while preserving long-term strategic control. 

For Data & Information businesses, AI presents both real growth opportunities and structural risk. Handled well, AI can increase customer stickiness, expand use cases, and unlock new revenue streams. Handled poorly, it can permanently relocate value into someone else’s model.

The difference lies in where your value truly sits as we explain in…

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