AI is reshaping travel distribution – but who will capture the value?

Published on November 5, 2026

A few years ago, travel providers were questioning their presence on OTAs. Will this scenario repeat itself with LLMs in the years to come? 

The adoption of AI in travel is massive and irreversible. The rules of the game are evolving and players are adapting - but who will truly capture the value? And how? 

In this webinar, we will explore: 

  • The state of adoption among travelers (nuances, key functionalities, preferred players) 
  • How AI is transforming distribution…

    AI CG

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